Rediscover the Holiday Joy
Global Integrated Campaign
Milan — 2016
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Sometimes Christmas time could be experienced as a very stressful and routine period of the year. But for kids is different, it is one of the best ones. So, what if we invite consumers to reconnect with their inner child? The holiday joy is the best gift you can bring.
The 2016 Festive campaign was about the launch of 3 special limited edition coffee capsules, inspired by famous Viennese cakes, like Sachertorte or Apple Strudel.
We recreated a whole miniature amusement park, inspired in the baroque architecture of Vienna. For the development, we worked with the paper artist into the sketches, then, the CGI team recreate it on digital, and at the end, the illustrator artist bring the final decorations. It was a long process, but a worthwhile pursuit.
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Print campaign visuals.
Global Integrated Campaign
Milan — 2016
Sometimes Christmas time could be experienced as a very stressful and routine period of the year. But for kids is different, it is one of the best ones. So, what if we invite consumers to reconnect with their inner child? The holiday joy is the best gift you can bring.
The 2016 Festive campaign was about the launch of 3 special limited edition coffee capsules, inspired by famous Viennese cakes, like Sachertorte or Apple Strudel.
We recreated a whole miniature amusement park, inspired in the baroque architecture of Vienna. For the development, we worked with the paper artist into the sketches, then, the CGI team recreate it on digital, and at the end, the illustrator artist bring the final decorations. It was a long process, but a worthwhile pursuit.
Print campaign visuals.
The campaign, launched in 42 markets across the world, includes online videos, digital & social media activities through different phases of the consume journey, below the line communication and CRM.
My role: Sr. Art Director
Agency: McCann Milan
Client: Nespresso HQ
Illustration Artist: Lorenzo Petrantoni, Milan
Paper Artist: Makerie Studio, NYC
Photographer Still & Food: Stefano Campoantico, Milan
CGI Studio: Pics, London
PH: DocArtist, Milan
Retail Design: FutureBrand, Paris
2017 Honors & Awards:
- NC Awards, Integrated, Bronze
- NC Awards, Print, Bronze
2021 Marina Tercelan ©