A Taste of Paris
Global Integrated Campaign
Milan — 2018
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2018 Limited Edition capsules
VL full range and desserts
Global Integrated Campaign
Milan — 2018
2018 Limited Edition capsules
VL full range and desserts
Frames selection from
the digital film
The 2018 Festive Campaign
Around the world, the festive period is a time that brings people together and is coloured by treats of the season. It is a time of indulgence and opulence, and no city better brings this to life than Paris: “A taste of Paris” is inspired by the abundance and refinement of the French capital.
The 2018 Festive campaign was about the launch of 3 special limited editions: Macaron, Praliné and Paris Black coffee flavor.
The campaign, launched in 66 markets across the world, includes online videos, digital & social media activities through different phases of the consume journey, below the line communication and CRM.
My role: Client Creative Director
Agency: McCann Milan
Client: Nespresso HQ
Film Director: Victor Claramunt
Photographer Lifestyle: Natxo
Photographer Still & Food: Colin Campbell
Agency PH: Hogarth, London
PH: La Cosa, Barcelona
Retail Design: FutureBrand, Paris
The 2018 Festive campaign was about the launch of 3 special limited editions: Macaron, Praliné and Paris Black coffee flavor.
The campaign, launched in 66 markets across the world, includes online videos, digital & social media activities through different phases of the consume journey, below the line communication and CRM.
My role: Client Creative Director
Agency: McCann Milan
Client: Nespresso HQ
Film Director: Victor Claramunt
Photographer Lifestyle: Natxo
Photographer Still & Food: Colin Campbell
Agency PH: Hogarth, London
PH: La Cosa, Barcelona
Retail Design: FutureBrand, Paris
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